In celebration of National Camping Month in June, Kampgrounds of America, Inc. (KOA) has released research illustrating top travel trends specific to Gulf South travelers. Gulf South travelers are prioritizing water-based experiences for physical and mental well-being, along with a desire to slow down, savor the moment, and discover experiences close to home.

“Southerners have a unique appreciation for living fully,” said Diane Eichler, senior vice president of marketing at KOA. “Our deep dive into the Camping and Outdoor Hospitality Report results for the Gulf South states confirmed what we’ve long appreciated about travelers in this region: they enjoy time spent in nature, surrounded by water, with nearly 60% of respondents citing that water-based experiences improve their mental well-being. These trends come to life throughout our Gulf South campgrounds, where campers can find lakeside cabins, beachside RV or tent sites, pools, and water-based activities like paddleboarding, fishing, swimming, and more.”

2025 KOA Gulf South research findings include:

• 58% say that walking on a beach or relaxing near a river are experiences that they will seek out in 2025 to improve their overall mental well-being

• 45% say that water-based experiences such as swimming, water sports, walking on a beach, or relaxing near a river will help improve their overall well-being

• 49% state their 2025 travel goal is slowing down and simply enjoying the experience, being in the moment 

• 41% state their 2025 travel goal is spending time with loved ones

• 41% state their 2025 travel goal is experiencing something new

• 40% state their 2025 travel goal is exploring natural spaces/places

• Over the past year, 43% traveled with their spouse/significant other; 34% with friends; 33% with children; and 27% with a dog or other pet

• 61% traveled 100 miles or less for a glamping or camping trip in the past year

KOA campgrounds make it easy for new and seasoned campers to create memorable experiences with air-conditioned cabins, glamping options, and traditional tent and RV sites. Campers with KOA can enjoy modern conveniences like WiFi and pet-friendly amenities along with waterfront campsites, beach access, swimming pools, lazy rivers, splash pads, and stocked fishing ponds. From beachside escapes to urban getaways and rustic retreats, KOA offers Southern travelers what they need to relax, explore, and connect with the outdoors and each other.

With nearly 500 KOA locations across North America, it’s easy to find the perfect getaway nearby by visiting KOA.com. For more information about the 2025 Camping and Outdoor Hospitality Report, please email Robin Keller.